CA Bakery Brand Refresh
Crafting a Fresh Identity
Overview
CA Bakery is a local bakery in the San Francisco neighborhood. it is known for it's pastries, coffee, and Vietnamese baked goods. i chose this place to redesign because from the yelp reviews, the food is actually really good but the design needed an update to attract more of an audience.
The Challenge
The bakery industry is undergoing a dynamic shift with changing consumer preferences, emerging food trends, and an increasingly competitive market. Our challenge is to revitalize the existing bakery brand to not only stay relevant but also to establish a distinctive and compelling identity that resonates with the evolving tastes of our target audience. Balancing the rich tradition of artisanal baking with contemporary aesthetics, the goal is to navigate through the challenges of differentiation, market saturation, and consumer expectations to position the brand as a go-to destination for delightful, innovative, and memorable bakery experiences.
Project Objectives
Attract New Customers
Upgrade Existing Design
Staying True to the Local Bakery Vibe
